Questions asked:
1. Do you watch TV adverts?
Yes - 4No - 4
Sometimes - 2
2. What do/don't you like about TV adverts?
They're boring - 3
New products - 2
I would rather watch something else - 2
They give me the chance to do something in between - 2
They don't make me want to buy the product - 1
3. Out of the four adverts shown, which do you feel is the most effective and why?
Sony Bravia Paint - 4
Home Office Rape Prevention - 3
Dairy Milk - 2
E-Lites - 1
Results:
Do you watch TV adverts?
There were 4 people that said yes, and 4 people that said no. 2
people said sometimes. This may be because some of those people become
interested in the TV adverts or they feel that the space, in which adverts are
shown (in between shows) is very short therefore they just watch them.
What do/don’t you like
about TV adverts?
The majority of the people said that they don’t like adverts as they
are boring, this option had 3 people check it. 2 people said that the adverts
allow them to discover new products that they wouldn’t usually look into. 2
people also said that they would watch something else rather than watching
adverts. Another 2 said that they would rather do something else, this could be
going to make a drink or getting something to eat or going to the bathroom. Lastly
one person said that they don’t feel persuaded to purchase the product
therefore they don’t watch the advert at all.
Out of the four adverts shown, which do you feel was the most effective and why?
I asked this question as I felt it would be worth knowing whether
the viewer actually thought the advert was effective. This is because I feel
that anyone can watch an advert and enjoy it, however enjoying something doesn’t
mean it’s going to persuade people to purchase the product/service.
The majority of the people I asked said the Sony Bravia advert was
the most effective, 4 of the 10 people I asked said this advert was the most efficient.
This may be because it entertained them in a different way than usual. Many of
the people said that the advert was unique and they felt that it was a
beautiful advert. It was also said that the advert was exciting. I feel that if
most of the people I asked hadn’t seen this advert before, they wouldn’t have
known what the product was therefore they would have been intrigued to see what
product was being advertised.
The second most effective advert according to my questionnaire was
the Rape Prevention advert by the Home Office. 3 people out of the 10 checked
this as being the more efficient advert. Many people said it had a very
important message that everyone should know of. One person said that it was
deeply moving as it makes you wonder what other people are going through and
this advert is a perfect was to prevent it. Many people felt they were
emotionally intrigued by the advert as they are unsure of what it is about from
the first few seconds of the advert. One person said that the advert had an
important message and that they felt the most effective way to prevent rape is
to advertise it to the younger generations.
The Dairy Milk advert by Cadburys had 2 people check it for being
the more efficient advert. This may be because they felt the humour from this
advert made them remember the advert more than the others. This may be because
the other adverts, excluding the E-Lites one, were dramatic and had the viewer
focus on the advert. Both of the people that checked this advert said they
liked it because it made them laugh.
The least popular advert in terms of whether they thought it was efficient
or not was the E-Lites one, this may be because the Gangnam Style song and
dance has gotten old and boring. However the person said that this was the more
efficient as it was something that helps people in a humorous way.
